AMI Paris FAQ: All Your Questions Answered
Founder, logo, sizing, prices, authenticity, care: here are clear answers to the questions we are asked most often about AMI Paris, in store in Ajaccio and online. To explore each subject further, a complete guide is linked in every answer.
Who founded AMI Paris, and when?
AMI Paris was founded in 2011 by Alexandre Mattiussi, a French designer who worked at Dior, Givenchy and Marc Jacobs. His founding idea: to dress his friends in real life, with clothes that are well cut yet accessible and easy to wear. The full story is in the history of AMI Paris.
What does the AMI Paris red heart mean?
The Ami de Cœur — a red heart topped with the letter A — is the brand's signature. The 'A' refers to Alexandre Mattiussi and to 'ami' (friend), the heart to the affection and friendship that underpin the spirit of the house. Its meaning, its variations and its authentication details are covered in our guide to the Ami de Cœur logo.
Is AMI Paris a luxury brand?
AMI positions itself as 'accessible luxury': high-end materials and finishing (merino wool, cashmere, careful manufacturing) at prices well below those of the great couture houses. It is this positioning, combined with a strong logo, that explains its worldwide success.
Does AMI Paris run large or small?
Neither: the brand is true to size, but deliberately cuts its knitwear, T-shirts and sweatshirts loose. Take your usual size for the relaxed look the brand intends, one size down for a fitted effect. Women generally go down one to two sizes on unisex pieces. All the category-by-category details are in our AMI Paris size guide.
How much does an AMI Paris jumper cost?
New, an Ami de Cœur jumper generally costs between €250 and €400 depending on the material (wool or cashmere), and a cardigan often more. Pre-owned and authenticated, a piece in very good condition can often be had for 40 to 60% below the retail price — at NB08, the original retail price is displayed on every product page for comparison. To choose the right model, see our guide to Ami de Cœur jumpers and cardigans.
How can you tell if an AMI Paris jumper is authentic?
The main checkpoints: the heart embroidery (dense, even, raised), the brand and composition labels, the quality of the knit and a consistent price. Be wary of listings without detailed photos. The complete point-by-point method is in our guide to recognising genuine AMI Paris — and every piece sold at NB08 goes through our authentication process in the boutique.
Is AMI Paris a unisex brand?
Yes, largely. Launched as a menswear brand, AMI now designs most of its collections in the spirit of a shared wardrobe. Jumpers, sweatshirts, T-shirts and cardigans can be worn by anyone — only the size changes. Our outfit ideas, for men and women alike, are in the guide how to wear AMI Paris every day.
How do you care for an AMI Paris jumper?
Wool and cashmere: hand wash or a cold wool cycle, a suitable detergent, a very gentle spin and dry flat — never on a hanger. Store knitwear folded and remove pilling with a wool comb. The full step-by-step method is in our guide to caring for an AMI Paris jumper. Well looked after, an AMI jumper lasts for years and resells very well.
Does AMI Paris resell well? Should you buy pre-owned?
Yes: the brand's consistent design means that a pre-owned piece in good condition never looks 'dated', and demand remains strong for Ami de Cœur knitwear. It is one of the best brands to buy pre-owned — our reasons and our buying method are in the guide Pre-owned AMI Paris: Why and How to Buy.
Where can you buy AMI Paris in Corsica?
At NB08, at 52 Cours Napoléon in Ajaccio, and online with shipping throughout France. We offer new and pre-owned pieces checked and authenticated in the boutique, measured flat and photographed in detail. Find the pieces available in our AMI Paris collection.
